WEEKLY

About one in five working-age people now use AI. Money and usage volume are growing several times faster than the number of people and firms adopting it.

UPDATED 23 OCT 2026MODEL v0.1
People using AI, world
20.3%
+3.6 pp in 12 months
Firms using AI, world est.
18.9%
+4.7 pp in 12 months
Builder index, world
45.7/100
+5.4 pts in 12 months
Diffusion speed
61/100
ACCELERATING
Measured or blended Modeled estimate No estimate
Trend

Adoption over time, by level

Points are published measurements. Lines between them, and after the last release, are the model's estimate.

Depth

How use thins out, by region

Everyday use, then paid and business use, then builders.

Speed

Rate of spread, last 12 months

Change per quarter. Everyday and business levels in percentage points, builders in index points.

Leaderboard

Leaders and movers

This week's read

What the numbers say about the speed of spread

Rate of spread

  • Everyday use rose from 17.8% to 18.8% of working-age people between Q1 and Q2 2026 (Microsoft). The nowcast for this quarter is 20.3%.
  • Business use grows about 1.2 points a quarter and the builder index about 1.3 points.
  • The volume layer moves much faster: AI venture funding is up 127% on a year ago, ChatGPT weekly users up 50%, Google's monthly AI tokens 6.7 times, agent framework downloads 4.8 times.

Regions

  • The gap is widening. Europe and North America add 1.4 to 1.6 points of everyday use a quarter, Sub-Saharan Africa 0.5.
  • Everyday use leaders: United Arab Emirates (79%), Singapore (67%), France and Ireland (54%). Fastest climbers this year: UAE and South Korea, about 12 points each.
  • China is the largest open question. Microsoft's telemetry measured 17.5% in Q2 2026; China's CNNIC counts 43% of the population as users and Gallup 62% using AI weekly. The map uses Microsoft's figure and shows the others in China's panel.

Levels of technology

  • In most countries the share of people using AI is higher than the share of firms. Business use leads where formal firms adopt fast: Denmark, South Korea, Finland, India and Saudi Arabia.
  • Builders cluster where developers are dense: Singapore, Hong Kong, Estonia and Israel lead the builder index.
  • The deepest layer grows fastest from a small base: agent framework downloads reached 123 million in 28 days, 4.8 times the level a year earlier.
Analysis by Emergy AI Ops

What it means, what to watch, and the trends that matter

What it means

  • AI is a daily habit for a third to half of working-age people in Europe, North America and the Gulf, and still a minority habit worldwide at about one in five.
  • Companies are moving from personal experiments to company processes. In Denmark, South Korea, Finland, India and Saudi Arabia the share of firms using AI is already higher than the share of people.
  • Capacity is being built far ahead of adoption. Funding, data center spending and token volume grow several times faster than the number of users, which keeps pushing prices down and tools up.
  • For most businesses, customers and staff already use AI on their own. The open gain is inside the business: workflows, systems and trained teams.

What to watch

  • Alphabet, Microsoft and Amazon report the week of 26 October (Amazon on 29 October). Their 2027 spending plans are the clearest signal of whether the build-out keeps accelerating.
  • OpenAI's reported round at a $1.25T pre-money valuation and Anthropic's possible IPO set the pace for funding across the sector.
  • Microsoft's next diffusion report, expected around December or January, plans a wider measure that could move China's figure a lot.
  • Eurostat's 2026 business figures, usually released in December or January, will show how far firm adoption moved in the first year of agents.

Trends to highlight

  • Builders are the fastest growing layer: agent framework downloads rose 4.8 times in a year, and 26% of developers already use AI agents (Stack Overflow 2026).
  • Paid use is scaling: Microsoft 365 Copilot paid seats doubled from 15 million to 30 million between January and July 2026.
  • AI is reshaping hiring: 7.3% of US job ads mention AI, about double the share a year ago.
  • Public and private money diverge this week: the AI stock basket fell 6.1%, while AI took 64% of all venture funding last quarter.

The map shows where AI is spreading. Let's make it work inside your business.

Emergy AI Ops is Or Emergy's practice: AI strategy, team training and working AI systems, built inside the business and handed over. If this data raised a question about your own operation, a 20 minute call is the quickest way to get an answer.

Questions

AI adoption in numbers

How many people use AI in 2026?

About one in five working-age people worldwide. Microsoft's AI Diffusion Report measured 18.8% of people aged 15 to 64 using generative AI in Q2 2026, up from 17.8% in Q1. The atlas nowcast for the current quarter is 20.3%.

Which country uses AI the most?

The United Arab Emirates leads everyday use, at about 79% of working-age people, followed by Singapore (67%) and France and Ireland (54%). Denmark leads business use: 42% of firms with 10 or more employees used AI in 2025 (Eurostat), and the atlas nowcast is about 54%. Singapore, Hong Kong, Estonia and Israel lead the builder index.

What share of businesses use AI?

In the EU, 20% of enterprises with 10 or more employees used AI in 2025 (Eurostat). In the UK it was 38% of firms with 10 or more employees in September 2026 (ONS), and in the US 24.6% of all employer firms used AI in a two-week period in October 2026 (Census Bureau). The atlas estimates about 19% of firms worldwide.

How fast is AI adoption growing?

Everyday use grows about one percentage point a quarter worldwide, and faster in Europe, North America, the Gulf and South Korea. Business use grows about 1.2 points a quarter. Spending grows much faster: AI venture funding more than doubled in a year and ChatGPT weekly users grew 50% to 1.2 billion.

How does Israel compare?

Israel is among the leaders. About 41% of working-age people use AI (nowcast; Microsoft measured 38.7% in Q2 2026), about 39% of businesses with 10 or more employee jobs used AI in March 2026, and Israel ranks fourth in the world on the builder index.

How is the AI Adoption Atlas measured?

Each level has its own measure. Everyday use comes from Microsoft's telemetry-based diffusion report, business use from Eurostat and national statistics offices, and the builder index from GitHub developer density, coding use of Claude and the Stack Overflow survey. Countries without data are estimated from internet use, income and their region, and shown hatched. Every source is listed in the method table.

Who makes the AI Adoption Atlas?

Or Emergy and Emergy AI Ops, an external AI operating partner that builds AI systems inside businesses: strategy, team training and working automations. The atlas updates automatically every Saturday night. Questions about AI in your own business: book a 20 minute call at emergyaiops.com.

Data

AI adoption by country, full table

Every country with an estimate this week. Open to read; the same numbers are in data/atlas.json.

SHOW TABLE
CountryRegionEveryday (% people)Business (% firms)Builders (index)Index (index)Basis
SingaporeSoutheast Asia67.1%46.9%97.586.2measured
United Arab EmiratesMiddle East & N. Africa78.5%31.1%80.478.9measured
South KoreaEast Asia46.6%52.7%82.774.5measured
Hong KongEast Asia57.0%32.4%97.573.9modeled
LuxembourgEurope45.2%46.0%89.572.5blended
NetherlandsEurope47.1%45.7%84.671.8measured
NorwayEurope51.4%41.8%81.971.2measured
MacaoEast Asia60.6%35.0%76.670.8modeled
IsraelMiddle East & N. Africa41.1%45.0%87.869.4measured
DenmarkEurope35.4%53.8%78.868.2measured
SwedenEurope40.4%47.3%80.367.9measured
BelgiumEurope43.7%46.9%74.567.6measured
United KingdomEurope47.4%40.0%76.366.6measured
IcelandEurope43.1%35.3%90.766.4blended
EstoniaEurope40.6%37.0%89.165.5blended
IrelandEurope53.9%29.6%79.265.5measured
New ZealandOceania47.3%33.7%82.665.3measured
FinlandEurope33.1%49.9%74.863.9measured
FranceEurope53.9%29.0%73.063.4measured
SeychellesSub-Saharan Africa43.6%22.8%99.763.1modeled
AustriaEurope38.6%42.7%72.262.3measured
SpainEurope47.8%29.7%77.662.0measured
MaltaEurope43.1%28.3%86.261.6blended
GuamOceania53.1%28.8%64.560.3modeled
SwitzerlandEurope42.5%28.4%82.360.1measured
ArubaLatin America51.1%28.6%65.359.4modeled
QatarMiddle East & N. Africa47.4%30.0%68.959.4measured
Virgin IslandsLatin America53.9%28.7%59.859.2modeled
GermanyEurope35.3%37.8%72.758.4measured
BahamasLatin America51.7%28.7%60.058.2modeled
BruneiSoutheast Asia49.1%27.0%65.757.8modeled
CanadaNorth America41.0%22.9%83.957.1measured
Saudi ArabiaMiddle East & N. Africa35.4%41.6%61.356.9measured
AustraliaOceania43.8%19.3%84.156.8measured
BarbadosLatin America48.8%25.1%66.056.8modeled
TaiwanEast Asia37.6%25.7%82.356.3measured
ColombiaLatin America28.7%44.3%65.056.0measured
LithuaniaEurope27.2%35.3%81.855.8measured
United StatesNorth America36.4%24.6%82.455.2measured
SloveniaEurope32.9%30.1%77.154.6measured
CuraƧaoLatin America46.4%23.4%63.453.9modeled
LatviaEurope37.2%19.2%85.553.9blended
CzechiaEurope33.8%27.9%72.852.7measured
New CaledoniaOceania48.8%25.8%50.252.4modeled
CyprusEurope40.1%13.3%83.351.7blended
MaldivesSouth Asia40.0%20.7%70.051.4modeled
French PolynesiaOceania46.1%23.4%54.851.2modeled
ItalyEurope34.3%26.6%63.049.4measured
SlovakiaEurope29.7%27.5%69.149.3measured
Puerto RicoLatin America33.0%26.5%63.048.6blended
Costa RicaLatin America32.0%21.8%71.748.4measured
MontenegroEurope40.3%13.9%71.048.4modeled
JapanEast Asia28.9%26.7%67.948.2measured
UruguayLatin America28.2%23.0%74.247.9measured
BahrainMiddle East & N. Africa31.8%22.2%69.447.8blended
CroatiaEurope30.0%21.4%73.547.8measured
Saint LuciaLatin America41.3%20.3%56.647.8modeled
MauritiusSub-Saharan Africa33.2%19.1%71.047.5blended
GrenadaLatin America38.8%19.1%58.546.5modeled
PortugalEurope30.0%14.6%80.546.4measured
ChileLatin America26.3%20.9%72.345.3measured
HungaryEurope36.0%16.5%63.145.2measured
PolandEurope35.3%12.6%69.744.9measured
BulgariaEurope33.4%13.0%70.644.4measured
SerbiaEurope28.2%18.2%70.744.4measured
ArgentinaLatin America26.3%19.7%68.043.4measured
BrazilLatin America22.6%23.8%65.542.9measured
North MacedoniaEurope27.1%18.1%67.442.8blended
Trinidad and TobagoLatin America27.6%20.9%61.942.8blended
GeorgiaEurasia23.8%17.1%74.142.7measured
PanamaLatin America26.2%20.8%61.141.8measured
BelizeLatin America33.0%16.7%56.341.7modeled
OmanMiddle East & N. Africa30.2%19.4%54.341.1measured
KuwaitMiddle East & N. Africa25.1%21.8%58.140.9measured
MoldovaEurope20.4%16.2%74.940.8measured
JordanMiddle East & N. Africa34.2%13.5%55.940.6measured
MalaysiaSoutheast Asia24.8%19.1%61.640.4measured
VietnamSoutheast Asia31.3%14.8%57.540.3measured
LebanonMiddle East & N. Africa29.2%12.3%62.439.5measured
Dominican RepublicLatin America27.7%18.3%54.039.2measured
IndiaSouth Asia20.7%28.1%46.838.4measured
Bosnia and HerzegovinaEurope25.8%15.6%57.437.9measured
GreeceEurope23.5%13.4%64.437.8measured
MongoliaEast Asia20.7%15.5%64.837.5measured
JamaicaLatin America26.4%16.6%52.437.2measured
MexicoLatin America23.8%18.9%50.636.5measured
PeruLatin America19.3%16.8%61.236.4measured
FijiOceania31.4%15.7%42.336.2modeled
Cabo VerdeSub-Saharan Africa29.6%15.0%45.636.0modeled
KazakhstanEurasia19.1%19.1%55.735.8measured
South AfricaSub-Saharan Africa26.3%15.4%48.535.4measured
AlbaniaEurope21.0%9.2%67.035.2measured
El SalvadorLatin America22.9%14.4%54.735.1measured
BelarusEurasia11.7%16.8%69.235.0measured
EcuadorLatin America22.0%15.4%54.335.0measured
BhutanSouth Asia24.7%14.0%51.234.7modeled
TunisiaMiddle East & N. Africa14.7%11.5%69.634.0measured
TongaOceania31.7%15.5%33.733.7modeled
PhilippinesSoutheast Asia22.5%13.1%52.833.6measured
RomaniaEurope19.4%8.8%65.133.6measured
AzerbaijanEurasia21.0%15.9%50.333.5measured
ThailandSoutheast Asia15.7%15.9%57.333.0measured
ArmeniaEurasia8.5%15.9%66.832.2measured
TurkiyeMiddle East & N. Africa21.8%9.0%54.431.7measured
ChinaEast Asia18.6%18.7%41.531.1measured
GuyanaLatin America12.9%22.8%44.231.1blended
RussiaEurasia11.1%19.4%52.230.9measured
UkraineEurope9.7%14.0%63.430.9measured
MoroccoMiddle East & N. Africa12.8%11.7%59.630.1measured
BoliviaLatin America14.5%13.7%52.329.8measured
GuatemalaLatin America19.2%14.5%41.429.3measured
IndonesiaSoutheast Asia16.4%13.6%47.829.3measured
BotswanaSub-Saharan Africa16.1%15.0%44.929.0measured
ParaguayLatin America13.9%14.9%48.829.0measured
EswatiniSub-Saharan Africa26.2%13.2%30.128.7modeled
SamoaOceania29.2%13.9%22.228.2modeled
AlgeriaMiddle East & N. Africa15.1%12.5%47.628.1measured
MicronesiaOceania28.3%13.1%24.728.1modeled
Sri LankaSouth Asia9.7%12.8%56.028.1blended
SurinameLatin America12.9%15.0%45.427.6blended
EgyptMiddle East & N. Africa17.1%10.3%46.027.5measured
LibyaMiddle East & N. Africa16.9%12.9%40.327.0measured
NepalSouth Asia15.8%9.2%48.227.0measured
DjiboutiSub-Saharan Africa25.4%13.0%25.226.8modeled
NamibiaSub-Saharan Africa16.6%13.3%37.626.2measured
Sao Tome and PrincipeSub-Saharan Africa26.4%13.1%19.925.7modeled
GabonSub-Saharan Africa17.5%15.6%30.025.6measured
VenezuelaLatin America12.9%12.1%42.925.4blended
VanuatuOceania28.1%12.4%16.725.3modeled
KyrgyzstanEurasia11.3%11.8%44.925.0measured
HondurasLatin America15.6%12.0%37.124.9measured
NicaraguaLatin America13.8%11.5%39.024.4measured
IraqMiddle East & N. Africa14.4%12.1%36.424.2measured
Equatorial GuineaSub-Saharan Africa32.1%15.5%0.523.9modeled
PakistanSouth Asia13.0%9.3%42.223.8measured
IranMiddle East & N. Africa14.5%11.1%36.423.7measured
GhanaSub-Saharan Africa11.8%11.7%39.623.6blended
SenegalSub-Saharan Africa15.4%10.1%33.322.7measured
KenyaSub-Saharan Africa10.0%10.0%41.922.6blended
UzbekistanEurasia9.1%12.6%39.122.6blended
North KoreaEast Asia19.8%10.0%22.921.8modeled
CambodiaSoutheast Asia6.9%11.0%42.021.5measured
KiribatiOceania17.9%11.5%22.621.5modeled
Cote d'IvoireSub-Saharan Africa15.2%11.1%26.821.2measured
NigeriaSub-Saharan Africa11.1%8.4%36.120.6blended
CameroonSub-Saharan Africa10.8%9.7%33.420.3blended
BeninSub-Saharan Africa11.8%9.1%32.620.2blended
TogoSub-Saharan Africa11.0%8.6%27.918.2blended
ZimbabweSub-Saharan Africa9.7%10.8%26.418.2blended
BangladeshSouth Asia7.8%10.4%29.217.9blended
LaosSoutheast Asia9.7%10.4%25.717.8measured
CubaLatin America7.4%15.6%20.717.7measured
RwandaSub-Saharan Africa8.4%7.9%30.317.2blended
CongoSub-Saharan Africa10.2%10.4%22.016.9blended
ZambiaSub-Saharan Africa14.1%8.3%17.816.5measured
LesothoSub-Saharan Africa10.5%8.2%22.616.1measured
MauritaniaSub-Saharan Africa11.3%10.0%15.115.2blended
Solomon IslandsOceania20.1%10.0%0.515.2modeled
MyanmarSoutheast Asia11.4%8.9%16.415.1blended
ComorosSub-Saharan Africa19.7%10.0%0.515.0modeled
GambiaSub-Saharan Africa12.0%7.8%13.914.1measured
Timor-LesteSoutheast Asia14.4%8.6%8.013.9modeled
SomaliaSub-Saharan Africa8.8%6.7%19.513.6blended
HaitiLatin America9.1%10.5%11.913.4blended
AngolaSub-Saharan Africa11.3%11.0%4.912.6blended
MadagascarSub-Saharan Africa11.2%6.5%11.412.3blended
UgandaSub-Saharan Africa7.9%7.8%14.012.1blended
Burkina FasoSub-Saharan Africa10.4%8.0%9.111.9blended
YemenMiddle East & N. Africa6.5%5.6%19.311.8modeled
GuineaSub-Saharan Africa11.3%9.4%0.510.5blended
SyriaMiddle East & N. Africa7.8%6.7%10.110.3measured
TajikistanEurasia6.9%9.1%6.910.1blended
TurkmenistanEurasia6.9%12.9%0.510.1blended
LiberiaSub-Saharan Africa11.3%7.6%1.810.0blended
MalawiSub-Saharan Africa12.7%6.8%0.59.9blended
MaliSub-Saharan Africa11.3%8.2%0.59.9blended
Guinea-BissauSub-Saharan Africa11.3%8.0%0.59.8blended
MozambiqueSub-Saharan Africa11.2%6.6%2.09.5blended
Sierra LeoneSub-Saharan Africa11.3%7.3%0.59.5blended
NigerSub-Saharan Africa11.3%7.0%0.59.3blended
Papua New GuineaOceania7.8%10.3%0.59.2blended
ChadSub-Saharan Africa10.2%7.5%0.59.0blended
DR CongoSub-Saharan Africa10.2%7.1%0.58.8blended
TanzaniaSub-Saharan Africa7.8%8.3%2.38.7blended
Central African RepublicSub-Saharan Africa10.2%6.3%0.58.4blended
EthiopiaSub-Saharan Africa8.8%7.4%0.58.3blended
South SudanSub-Saharan Africa8.8%7.5%0.58.3blended
SudanMiddle East & N. Africa8.8%6.8%0.58.0blended
EritreaSub-Saharan Africa8.8%6.7%0.57.9blended
BurundiSub-Saharan Africa8.8%4.8%0.57.0blended
AfghanistanSouth Asia6.9%5.7%0.56.5blended
Method

Sources, and how the model learns each week

SourceLevelLatestCadenceFeedWeight
Microsoft AI Diffusion Report
Share of people aged 15 to 64 using generative AI, from Microsoft telemetry adjusted for device share and internet use. Some African values are group estimates.
EverydayQ2 2026Quarterly since 2026research1.00
Anthropic Economic Index
Claude usage per working-age person relative to the world (1.0 = proportional). Calibrated to Microsoft's share.
EverydayMay 2026About every 3 monthsauto0.36
Gallup World Poll
Share of adults 15+ using AI weekly or more, 37 countries.
EverydayApr to Jul 2026Yearlyresearch
DataReportal / GWI survey
Share of online adults 16+ using AI tools each month (online panel, 53 countries).
EverydayQ2 2026Quarterlyresearch
CNNIC (China)
Share of China's population that has used generative AI products.
EverydayDec 2025Twice a yearresearch
VCIOM (Russia)
Share of Russian internet users 18+ who used AI in the last 12 months.
EverydayJun 2026Twice a yearresearch
Eurostat enterprise AI use
Share of enterprises with 10+ employees using at least one AI technology. EU, EEA and candidate countries.
Business2025Yearlyauto1.00
OECD ICT usage in businesses
Same definition as Eurostat for non-EU OECD members. Older years are rolled forward with the region's growth.
Business2020 to 2024Yearlyauto0.80
UK ONS BICS
UK businesses with 10+ employees using AI (ONS BICS).
BusinessSep 2026Quarterlyresearch0.80
US Census BTOS
US employer firms using AI to produce goods or services in the last two weeks. All firm sizes, so lower than a 10+ count.
BusinessOct 2026Every two weeksresearch0.80
Statistics Canada
Canadian businesses using AI to produce goods or deliver services in the last 12 months.
BusinessQ2 2026Yearlyresearch0.80
ABS
Australian businesses of all sizes using AI.
Business2024-25Yearlyresearch0.80
Israel CBS
Israeli businesses with 10+ employee jobs using AI (2026 value from a secondary report).
BusinessMar 2026Yearlyresearch0.80
Korea via OECD
Korean enterprises using AI (national informatization survey via OECD).
Business2024Yearlyresearch0.80
CETIC.br
Brazilian enterprises with 10+ persons using AI.
Business2025Yearlyresearch0.80
IMDA Singapore
Singapore enterprises with 10+ employees using AI.
Business2025Yearlyresearch0.80
GASTAT Saudi Arabia
Saudi establishments using AI (size cut-off not stated).
Business2025Yearlyresearch0.80
World Bank WBES
Indian formal firms with 5+ employees in manufacturing and services using AI.
Business2025-26Yearlyresearch0.80
Ramp AI Index
US businesses on Ramp paying for AI tools: 55.9% (Sep 2026). Shown for context: tech-forward firms only.
BusinessSep 2026research
GitHub Innovation Graph
Developer accounts per 1,000 people (log scale, 1 to 200 per 1,000 maps to 0 to 100).
BuildersQ1 2026auto0.45
PyPI downloads by country (ClickPy)
Agent framework downloads (LangGraph, CrewAI, OpenAI Agents, Claude Agent SDK, Pydantic AI, smolagents, AutoGen). Shown as a growth signal: country counts are distorted by data centers.
BuildersSep to Oct 2026auto
Anthropic Economic Index, coding share
Claude usage per person times the share of conversations in computer and math work: coding use per person.
BuildersMay 2026auto0.40
Stack Overflow Developer Survey
Share of developers using AI agents or automated workflows (37 countries with enough answers).
Builders2026 surveyresearch0.15
    Source weights this week